Collaborations often come in the most likely of places. Minimalist Parisian fashion brand A.P.C and skate staple Brain Dead, have teamed forces for an AW19 “Interaction,” a collection mixing A.P.C’s clean cut designs with Brain Dead’s graphic heavy identity.
The French label founded in Paris by Jean Touitou. Since 1987, it has consistently produced effortlessly cool, understated collections. Recognised for its simple, minimalist styles, A.P.C has grown to be a brand that has filled the void between streetwear and high-fashion. From its early days, A.P.C has remained true to its identity with season after season of staples with a signature twist. Touitou launched the label after becoming disenfranchised with the outspoken and brand obsessed fashion world of the 80s. His first collection, simply labelled as ‘Hiver ‘87’ was revisited in 2017 with a collection paying homage to the styles that founded the brand.
In stark contrast to the minimalistic Parisian chic of A.P.C, Cali skate/record label brand brain dead’s pieces are emblazoned with high octane graphics. Less of a brand and more a collective, brain dead is a creative force to be reckoned with. Its inspiration comes from a whole host of subcultures from postpunk to underground comics and skateboarding, Brain Dead pieces undoubtedly feature some of the best graphics around. Founders Kyle Ng and Ed David wanted to create a brand that preserved the culture of wearing a tee that was a signifier of the circle you belonged to.
An unexpected collaboration, to say the least, the AW19 collection isn’t the first time that A.P.C has paired with a more traditional ‘streetwear’ brand, 2010 saw the first collab between A.P.C and Carhartt. The capsule collection flips the signature muted design principles of A.P.C into bold, graphic emblazoned pieces with co-branded patches and stylized logo-heavy staples.
The A.P.C x Braindead ‘Interaction’ is full of unexpected pieces and is undoubtedly one of the collaborations of the year.
The collection launches online and instore 10/09/19