Founded in 2013 by Amsterdam natives and devoted skaters; Messrs Peter Kolks and Ric van Rest, Pop Trading Company has quickly become a major name in the skate and streetwear scene. Inspired by the Benelux skate culture, Pop Trading Company has evolved from a distributor to a brand with the goal of “working with the best skate stores and menswear retailers in the world.” they have, without doubt achieved their goals and with big name collaborations their success is evident.
The brand’s essence is rooted in the Amsterdam skate scene. Pop holds regular skate sessions and supports emerging talent. With both founders being such active members of the Benelux skate community, it is easy to see how Pop Trading Company has become one of the brands shaping today’s skate scene. Kolks and van Rest’s careers began working in, and being sponsored by, skate shops. The pair saw a gap for boutique style shops which Nike SB had paved the way for. The launch of Nike SB in 2002 opened up skateboarding to a wider audience and brought underground skate brands to the mainstream
From its early days, Pop has stocked some of the coolest names in skate like Palace, Magenta Skateboards and Quartersnack. Since 2013 the brand has pushed skate culture further forward, bridging the gap between street and fashion. With years as a successful distributor behind them, Pop released their first collection in A/W 2016 and have since grown to be an in-demand brand.
2019 saw collaborations with Miffy and New Balance and now Parra. The Miffy collection featured the iconic white rabbit embroidered on heavy velvet cords, graphic sweatshirts and t-shirts. Unsurprisingly the collab was an instant sell-out. Pop’s AW Drop 2 collaboration with Dutch heavyweight creative; Parra, sees typography and a signature motif across sweats, tees and even a pendant necklace. Pop is a name to watch, expect more big things from Amsterdam’s coolest skate brand.